Strategic, Powerful Storytelling That Inspires Action
For Brands, Leaders, And Changemakers
You want people to see what makes your vision different, but don’t know how?
I get it, I’ve been there too and I know what it feels like...
Overexplaining your services, adjusting your pricing, launching seasonal campaigns, even depending on ads to find clients.
But still, not good enough, right?
I know how frustrating it is when you pour in the work and still not see the results you hoped for.
“Should I just play it safe and go back to my 09 to 17?”
Luckily, no. Your mission is to be authentic, clear and communicate with a voice that feels true to you, and resonates with your audience.
This is exactly where I come in.
I help brands, leaders and changemakers use the power of words to create connection, spark emotion, and move people to act.
Who is Mariana?
Mariana Gutierrez Duque is a copywriter, brand storyteller, and author of The Taste of Hope (Smaken av Håp). With roots in Colombia, Spain, and Norway — and a background in International Relations — she helps purpose-driven brands stand out with clear, compelling messaging that builds trust and drives results.
As the founder of Stories by Mariana and Skapvekst, she combines narrative strategy with marketing and multilingual copy to craft high-converting websites, newsletters, speeches, and brand storytelling — all tailored to connect with your audience and move them to act.
Mariana’s goal is simple: to help you step out of the noise and shape your message into a movement.
The power of stories
The Right Words Do More Than Just Sell - They Serve.
Every word either builds or breaks the bridge between your business and the people you're here to serve.
That’s why every project I take on is built on two non-negotiables: connection and conversion.
I partner with clients across industries — beauty, tech, hospitality, health, and the nonprofit world — helping them communicate with clarity, relevance, and brand consistency.
Whether you're launching a product, raising funds, or scaling your story across platforms, the goal is always the same:
Words that sell with integrity and serve with purpose.
When we work together, We build messages that sell with integrity, serve with purpose and move your business forward.
Smaken Av håp
A Source of Inspiration
Smaken av Håp (The taste of hope) is Jamal Almansour’s testimony. A journey of resilience written to inspire and remind us of our shared humanity.
Through this book, we emphasize the importance of contributing, standing together, and growing a business that becomes a movement. Every copy supports life-saving work through Médecins Sans Frontières (Doctors without borders).
Jamals story has reached NRK, Norway’s biggest radio and television company, where they created a reportage dedicated to him and his unique story.
Testimonials
Nydelig og gripende leseopplevelse som blir værende lenge
For en utrolig historieforteller! Jeg ble helt oppslukt fra første side. Språket er så levende og ekte at det føltes som om jeg var en del av historiene selv. Boken rørte meg dypt, og flere ganger måtte jeg stoppe opp bare for å ta inn alt jeg følte. En nydelig og gripende leseopplevelse som blir værende lenge etter siste side.
Navid Shafeie
Jeg koste meg med denne, og kan varmt anbefale den videre...
For en nydelig bok. Den er lettlest, gripende og skrevet på en måte som virkelig fenger. Historien bygger seg opp på en fin måte og man blir godt kjent med hovedpersonen. Jeg koste meg skikkelig med denne, og kan varmt anbefale den videre. Absolutt en bok jeg mener hører hjemme i bokhylla!
HQ
En sann historie full av inspirasjon, motivasjon og håp...
Denne boken er virkelig fantastisk en sann historie full av inspirasjon, motivasjon og håp. Den er skrevet fra hjertet og gir deg vissheten om at vi alltid kan fortsette fremover, uansett hvilke hindringer vi møter.
Bibiana Zuluaga
Fin måte å støtte Leger uten Grenser på
Lettlest, gode metaforer og fin dramaturgi. Fin måte å støtte Leger uten Grenser på, og ikke minst bli bedre kjent med mannen bak Oslos beste falafel!
Lars Giæver
My Services
Brand Voice & Messaging Strategy
Crafting your verbal identity from the inside out — so your brand sounds like you, but sharper, confident, and unforgettable.
Website Copywriting
From homepages to high-converting launch pages — persuasive, emotionally grounded copy that builds trust and drives results.
Converting & Relationship-Building Newsletters
Newsletters that don't just inform—they connect, nurture trust, and turn readers into loyal clients who look forward to hearing from you.
Scripts for Events, Videos & Speeches
Words that move audiences to act—whether you're on stage, on screen, or speaking to a room full of people who need to feel your message.
Narrative-Driven Brand Consulting
Deep-dive sessions to align your message with your mission, and tap into your unique persuasive triggers (yes, you have them!).
Story Development
We uncover the gold in your story and shape it into something that connects and endures.
Multilingual Copywriting (English, Norwegian, Spanish)
Crafting cohesive, culturally aware messaging across the languages I work in.
Frequently Asked Questions
How does the process work when we collaborate?
We start with a discovery session where I learn about your brand, vision, values, and goals. From there, I develop a strategic approach tailored to your needs—whether that's crafting your brand voice, writing website copy, or developing your personal or brand story. The process is collaborative, with opportunities for feedback and refinement.
How long does a typical project take?
Timelines vary depending on the scope. A website copy project might take 3-6 weeks, while brand voice development or story consulting could take 4-8 weeks. I'll provide a clear timeline after our descovery session based on your specific needs.
How much do your services cost?
Investment varies based on project scope, complexity, and timeline. I offer customized proposals after our initial discoevry session so you receive pricing tailored to your specific needs. I believe in transparent pricing that reflects the value and transformation you'll receive.
Do you offer payment plans?
Depending on the project size, payment plans may be available. This is something we can discuss during our consultation to find an arrangement that works for both of us.
Do you work with nonprofits or social enterprises?
Yes! Purpose-driven work is especially meaningful to me. As demonstrated with "Smaken av Håp" (which supports Médecins Sans Frontières), I'm passionate about projects that create positive impact. I may offer adjusted pricing for organizations doing important work.
What kind of results have past clients seen?
Past clients have experienced clearer brand positioning, increased website conversions, stronger audience connection, more confident communication, and business growth. "Smaken av Håp" gained national media attention (NRK coverage) and continues supporting humanitarian work—demonstrating the power of well-told stories.
Is there a satisfaction guarantee?
Yes, and I stand behind my work with a 3-month guarantee. After delivering my service, if you don't see tangible growth in clearer brand positioning, increased website conversions, stronger audience connection, more confident communication, or business growth, I don't want your money. I don't believe in benefiting alone—this is always a win-win situation. My work must create real value for you, just as it did with Smaken av Håp, which gained national media attention on NRK and helped transform Jamal's restaurant into a movement that continues inspiring thousands.
What do I need to provide to get started?
I'll need information about your business, target audience, current challenges, vision and background stories. Any existing brand materials, competitor examples you admire (or want to avoid), and access to your team for interviews will be helpful. The more context you provide, the better I can capture your authentic voice.
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